Advertising and marketing campaigns that reach a consumer through multiple digital devices such as smartphones, tablets and computers. As consumers increasingly use multiple devices to access similar (or the same) information – such as checking e-mail on a laptop or smartphone – the need to optimize messaging for these different formats is increasi [..]

This is where you reach the same customer across different desktop browsers, smartphones, tablets, and other internet connected devices. Joe saw a display ad on Facebook on his smartphone and then a v [..]